The Strategy Cycle

You know you need a strategy. But what do you do on Monday?

There's no clear company strategy to work from. The exec review is in two days. Your team is stuck arguing about the same roadmap items every week. And everyone expects you to "be more strategic"—but nobody has shown you how.

The Strategy Cycle is a practical field guide for product leaders who need to make a real strategy and put it to work. It takes you from your first rough sketch through the choices, conversations, and ongoing work that make strategy useful—a repeatable practice, not a one-off planning exercise.

Listen to it in one sitting. Put it to work Monday.

You'll learn how to get from a blank page to clear choices: sketch your current strategy in about an hour, identify the critical challenge, clarify how your product will win, and choose the bets worth making.

You'll learn how to give teams direction they can use: turn strategy into goals and everyday decisions, so people know what to pursue, what to stop, and why—without waiting for your permission.

And you'll learn when to stay the course—and when to change it: assess progress, spot changing conditions, and decide which bets to stop, continue, or adapt.

Tested and refined with dozens of product leaders, the book combines worked examples, practical questions, and step-by-step guidance. It doesn't stop when you've written the strategy. It shows you how to bring others along, put your choices into practice, and keep improving them as you learn.

Written for product leaders who are stretched thin and out of patience with frameworks that stop at the whiteboard.

Make a real strategy. Then make it real.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.